Guide to the TechWeb Network


The InformationWeek -- Blogs


Topics:   Green Computing

  • Email this page E-mail this page
  • |  Print this page Print this page
  • |   Bookmark and Share

Technology And The Big Foot Problem


Posted by Cora Nucci, Feb 26, 2008 05:38 PM

Michael Specter's article "Big Foot," in the current issue of The New Yorker, examines some common assumptions about carbon emissions and how technology is going to have to step on the gas to tackle the climate change problem. It's worth a close read.

Among the ground he covers:

The locavore movement needs scrutiny. Eating locally grown food isn't necessarily the most carbon-efficient way to eat. An agricultural researcher quoted in the article puts it this way: "... the relationship between food miles and their carbon footprint is not nearly as clear as it might seem ... People should stop talking about food miles ... It's a foolish concept: provincial, damaging, and simplistic.'"

Calculating a person's carbon footprint is "dazzlingly complex," and "personal choices, no matter how virtuous, cannot do enough" to halt climate change, writes Specter. Big reductions in carbon emissions, he contends, will come only when new technologies, prompted by financial incentives, and changes in economic policies, force it.

Apple understands this. After it came under heavy attack by Greenpeace for using toxic materials to manufacture its computers and iPods, "stockholders took notice" and Apple reacted by announcing it would clean up its act.

(Greenpeace renewed criticism of Apple in October, claiming that the iPhone contains chemicals harmful to the environment.)

The economist who heads the Chicago Climate Exchange, Richard Sandor, believes that legislation and financial markets can "stimulate inventive activity" and spark technologies that can result in environmental change:

"I absolutely promise that if you design a law and a trading scheme properly you are going to find everyone from professors at M.I.T. to the guys in Silicon Valley coming out of the woodwork. That is what we need, and we need it now."

Read the entire New Yorker article, "Big Foot," here.

« Newsflash: Reflex Is Not Dead | Main | An Ounce Of Virtual Prevention »



Tomorrow's CIO: Do you have what it takes?
Find out at the 2008 InformationWeek 500 Conference
Sept. 14-16, St. Regis Resort, Monarch Beach, Calif.


Sign up now for the weekly InformationWeek Blog Newsletter.


This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.






  1. Google Gets Chatty, Creates New iPhone Instant Messaging Program
  2. Powerset Grab Shows Microsoft's Commitment To Search
  3. Why Are So Many People Freaking Out About The Unlocked iPhone's $700 Price Tag?
  4. Vint Cerf Says Government Needs To Encourage Internet Competition
  5. An iPhone With A Slide-Out QWERTY?


  1. Apple Drops Price Of MacBook Air
  2. Google Employees Warned Of Data Breach At Benefits Company
  3. 'Containers' Out Perform Virtualization For KV Pharmaceuticals
  4. Mobile Music A $7.3 Billion Industry By 2011
  5. IBM Develops Audio Masking Technology To Protect Call Center Recordings
  6. IBM Back On Top Of Server Market

 
 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  FEBRUARY 2008
JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007
AUGUST 2007
JULY 2007
  JUNE 2007
MAY 2007
APRIL 2007
MARCH 2007
FEBRUARY 2007
JANUARY 2007
DECEMBER 2006
NOVEMBER 2006