Innovation Is As Innovation Does

Posted by John Soat, Mar 5, 2008 01:38 PM

Do you have an interesting innovation story to tell? We're looking for great case histories to feature as part of a new online project we're developing -- and you could win a free lunch with management guru C.K. Prahalad in the bargain.

Prahalad, author of Competing for the Future and The Fortune at the Bottom of the Pyramid, has written a new book that's coming out next month called The New Age Of Innovation: Managing Global Networks to Unlock Customer-Created Value in Your Company (McGraw-Hill; 2008). The book analyzes the profound effect global sourcing and intense customization of products and services are having on the ways companies do business. InformationWeek has teamed up with Prahalad and co-author M.S. Krishnan to build a Web site dedicated to discussing and expanding upon the ideas, insights, and examples set out in the book.

As part of that effort, we're soliciting the submission of case histories of innovative business technology projects that we can highlight on the Web site. These don't have to be long or excruciatingly detailed, but they should exemplify customer-oriented, technology-driven business innovation in a global environment, or at least with the global market in mind. If your case history is one of three chosen as the best examples of such business innovation, you will win a lunch date with Prahalad and Krishnan (time and location TBD).

If you're interested in being involved in this project, leave me a message below with your contact information, or send me an e-mail at jsoat@techweb.com

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