How can you lose with someone named Fabio at the helm, talking about how his company, Veedow.com, will do for shopping what Pandora does for music? Veedow will customize a recommendation-based social shopping site based on the items and styles that appeal specifically to you.When you register on the site, you tell it about what you are interested in, and it returns a page of recommendations that comes from matching up shared interests with others, and populating those with recommendations from the community. You can further filter the information based on things like color and style. Fabio DiBernardi calls it an online personalized shopper.

In December 2007, Veedow opened up a small beta (I'm not sure why, but everyone in Europe says "bee-tah") program to about 500 people and it's been running for a couple of months; this after a year of what Fabio calls heavy-duty business intelligence work behind the scenes.

As with any social networking site, he's got a strategy in mind for extending the application to other sites via widgets (a couple guesses on what those might be), and then a white-label solution for businesses. So a newspaper, for example, could have a Veedow-powered app for its readers.