Commentary

Richard Martin
 

CTIA: Symbian Faces Uphill Battle In U.S.

Sitting down with two executives from Symbian, provider of the world's leading mobile-phone operating system, and analyst Avi Greengart of Current Analysis at the CTIA Wireless show in Las Vegas gave me a feeling of déjà vu.

Sitting down with two executives from Symbian, provider of the world's leading mobile-phone operating system, and analyst Avi Greengart of Current Analysis at the CTIA Wireless show in Las Vegas gave me a feeling of déjà vu.Every year at the Smartphone Summit, it seems, officials from Symbian -- which enjoys a dominant market share of nearly 78% of all smartphones in Western Europe, but has less than 3% in North America -- explain how they're going to conquer America as well.

These efforts to date, as Greengart put it unkindly, have "faltered," largely due to the inability of Nokia -- the world's No. 1 handset vendor and Symbian's primary OEM partner -- to make significant headway in the U.S. market.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

"We've always said that the U.S. market is different" from Europe and East Asia, said David Wood, Symbian's executive VP for research. "And we expect after a while it'll change. There are very definite changes happening this year from last year: it's clear that there is no longer a separate smartphone corner" in carrier retail stores, he added. The carriers have "realized there is big money to be made" selling these more sophisticated devices.

Even so, I ventured to say, does Symbian really have to compete in a U.S. marketplace that continues to fragment, with Windows Mobile devices, the iPhone, and forthcoming handsets based on Google's new open-source platform Android all competing for shelf space and consumer attention?

"America hits beyond its weight," Wood said, meaning that what happens in the U.S. mobile market has a disproportionate influence elsewhere. "The U.S. is a natural market for high-end smartphones," he added, "it's just taking a while for that market to develop here."

That's almost certainly true -- and it will be interesting to see if the Nokia/Symbian S60 platform, so compelling in non-U.S. markets, will gain significant share on these shores.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links