Commentary
Google's Answer To MicroHoo: Salesfoogle
The debut of Salesforce for Google Apps on Monday wasn't particularly surprising, given that the two companies announced a partnership last June. But the tightening embrace between the two shows that Google isn't going to leave Microsoft's competitive moves unanswered.The debut of Salesforce for Google Apps on Monday wasn't particularly surprising, given that the two companies announced a partnership last June. But the tightening embrace between the two shows that Google isn't going to leave Microsoft's competitive moves unanswered.Microsoft, as many are aware, has been trying to figure out how to swallow Yahoo in order to strengthen its search advertising business, an area Google dominates.
And now Google is returning the favor by holding hands with Saleforce.com as a way to bolster its enterprise business, an area Microsoft dominates.
More Internet Insights
White Papers
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
Reports
- How Google+, Facebook Impact Corporate Strategy: Social Media and IT at a Crossroads
- IT Pro Impact: NFC and Mobile Commerce
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Server Virtualization Gets Relief From Tivoli Storage Manager for Virtual Environments
If something can be done about all the egos involved, Google wants to buy Salesforce.com. But even as mere partners, Salesfoogle will put pressure on Microhoo.
"With Google on its team, Salesforce.com poses a greater threat to Microsoft, which is a competitor to both companies," IDC observed in a research note issued on Monday.
IDC predicts that the combined Google and Salesforce.com will prove appealing to small- and medium-sized businesses and will help Google generate both service-based and ad-based revenue from companies around the world.
Taking down Microsoft won't be easy, however. According to IDC, "our research shows there has been no attrition or substitution of Microsoft Office productivity tools by Google Apps."
But that may only be fair, given that Windows Live Search hasn't exactly been stealing market share from Google, either.
According to figures released by ComScore on Tuesday, Google's U.S. search share reached 59.8% in March, up from 59.2% in February. Yahoo's U.S. search share dropped to 21.3% in March, from 21.6% the previous month and Microsoft's U.S. search share declined to 9.4% in March, from 9.6% the month before.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
Featured Resource
Download this whitepaper and find out how to easily manage web content by categorizing it into a discrete number of categories.
Learn More












