Commentary

Fritz Nelson
 

Mapness Travel Journal

It's always interesting seeing a company as it's just coming out of hiding and starting to market its product. Mapness is just such a company, and you could sense the wide-eyed fear of expectation as Wojciech Kosinski talked about this online journal site.

It's always interesting seeing a company as it's just coming out of hiding and starting to market its product. Mapness is just such a company, and you could sense the wide-eyed fear of expectation as Wojciech Kosinski talked about this online journal site.Today, Mapness is an online travel blog, but the goal is to become a social network for online travel journaling, where the community can share recommendations and photos. So, for example, if you were planning a trip somewhere, you could see where others have been (and I mean literally see where they've been), and read thoughts and recommendations by other travelers.

Pretty interesting site, but there's lots of work to do for this eight-month-old company that just put its site up three months ago, including building widgets for the major social networking sites.


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But they know that. Check out this video, complete with the natural fears of being a bunch of techies without much marketing know-how.


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