The fun folks over at SimulScribe have decided that the company's name is a bit too obscure, obtuse, or just plain dumb. Beginning this Friday, the provider of visual voice mail will hence be known as PhoneTag, a name more befitting of the personality of the company. (P.S. -- Free 30-day trial offer within.)

I won't lie, I have had some good times with the people who run SimulScribe. They are a cool bunch of people who know how to have fun and make a cool product at the same time. Its visual voice mail product for BlackBerrys has been voted a top program when it comes to easier and more efficient message retrieval.

I never had any objections to the company's name, but apparently CEO James Siminoff and Co. did. In an e-mail I received today, SimulScribe's chief marketing officer, David Gerzof, said, "I think we can all agree that SimulScribe was a really bad name." The result? A new name.

Gerzof went on to explain that while the name of the company and look of its Web site will change, its service will not. In fact, it's adding to the flexibility of its application with new contact book integration.

The new functionality meshes your existing contact book with PhoneTag's service. Gerzof explained, "Once a PhoneTag customer uploads their contacts into our system, two things happen. The first is that PhoneTag messages will now come from the e-mail address of the person who called you. This allows you to very easily e-mail the person back from the transcribed voice mail that comes in through PhoneTag. The second is that our system now also searches for the correct spelling of the caller's name. This means if you call me, the system will look through my contact list for 'your name' and put it in the proper place with the correct spelling. Automated transcription of callers' names is one of the toughest parts of delivering highly accurate voice mail transcriptions -- this is a big innovation, which only PhoneTag has developed and now offers."

PhoneTag also is offering free T-shirts and a free 30-day trial of its service. Here is the link to sign up for the goods.