The InformationWeek -- Blogs
Over The Air

Mobility Breifing Center -- Sponsored by Windows Mobile
Topics:   Mobile

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

Analysts Rain On Apple's iPhone Parade


Posted by Eric Zeman, May 28, 2008 02:40 PM

With iPhone sales petering out due to their growing unavailability, Apple may not sell 10 million iPhones in 2008, say analysts. What spurred Jobs to believe that Apple could attain that number, when to-date the iPhone has sold only 5.4 million? Discuss.

Ars Technica has a nice write-up of the current state of iPhone sales and the probability that Apple will reach the 10 million unit mark sometime in the next seven months.

Here's the deal. Apple sold 3.7 million iPhones in 2007. That was far and above the initial target of 1 million devices by the end of the year. Back at Macworld 2007, Jobs said that the iPhone would sell 10 million units during the 2008 calendar year. Keep in mind, this figure doesn't include the 3.7 million phones it sold last year. So far, Apple has sold just 1.7 million iPhones in 2008 (through March). That leaves Apple with 8.3 million to go to reach Jobs' bold prediction. Some think Apple will do it, others don't.

Ars cites a New York Times prediction:

"They're going to have a difficult time" hitting that number, said Edward Snyder, an analyst at Charter Equity Research. He said that Nokia, the world's largest maker of cell phones, sells more phones every week than Apple has sold since the iPhone's introduction.

Nokia may indeed sell a lot more phones, but keep in mind that it is the No. 1 global player. It had better be outselling Apple by a mile.

Here's my take. I am sure you recall that the iPhone was initially sold only in the United States. Last November, it went on sale in the U.K., France, and Germany. Sales overseas in those countries haven't been stellar, though the network operators claim that sales are "within expectations." Even with this limited distribution, Apple has moved 5.4 million iPhones. But that is set to change.

If you've been paying attention to the news at all, you'll see that Apple is striking distribution deals with just about every major network operator on the planet to sell the 3G version of the iPhone.

If the 3G iPhone lives up to what the rumors purport it to be, it could very well be the hottest ticket of the year. Why? Because literally billions of people will have access to it, rather than the several hundred million in the United States and Western Europe. With a big feature set (3G, GPS, third-party apps, etc.) and global distribution, I think Apple has a chance of pushing those remaining 8.3 million iPhones out the door and into the hands of a mobile-hungry public.

« Finding The Needle, Part One - Saving Money | Main | How The Cable Companies Can Win Again »



Sign up now for the weekly InformationWeek Blog Newsletter.


This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.




Mobile Video


Sign Up For The Over The Air Newsletter
Every Friday, our experts and analysts explore the business, strategy, and management issues most important to mobile and wireless technology.

Sign up for our free, weekly newsletter today!

Newsletter Archives




  1. First Firmware Update For The BlackBerry Storm Blows Into Town
  2. Alcatel-Lucent's Big Plans
  3. Get Ready For Some Big News From Nokia
  4. Twitter In Controversial Spotlight Amid Mumbai Attacks
  5. Google Round Up: Evil Layoffs, Chrome Speed Test, Street Views


  1. Firefox's Market Share Increases, IE's Falls
  2. VMware Introduces Cloning In Virtual Desktops
  3. Employees Suing Sprint Over Commission Snafu
  4. Verizon's Former Hawaii, New England Operations Struggling
  5. Apple's Ban On iPod Sync Software Stymied By Wikileaks
  6. Joost IPTV Comes To iPhone, iPod Touch

 
 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  SEPTEMBER 2008
AUGUST 2008
JULY 2008
JUNE 2008
MAY 2008
APRIL 2008
MARCH 2008
FEBRUARY 2008
  JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007
AUGUST 2007
JULY 2007
JUNE 2007