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Startup City
Social Networking As Rocket Science
I wrote recently about NASA's pilot test of Socialcast's social-networking-as-a-service platform. (See One Small Step For Socialcast, One Giant Leap For Enterprise Social Networking.) It's easy enough to see the demographic data that's driving NASA in this direction. The agency makes its workforce data publicly available via Cognos PowerPlay business-intelligence software. You can view NASA's workforce data cubes on the NASA site here. NASA's not ready to talk about its use of Socialcast, but there's background on its knowledge management program, also on the Web site. If NASA were to move beyond the experimental stage with Socialcast, it would represent a high profile early adopter for the social networking startup. Here's my recent interview with Socialcast CEO Tim Young.
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