Topics:
Mobile
Want Your Web Site To Get More Traffic? Make A Better Mobile Version Of It
New research shows that a good mobile Web site will extend the reach of your standard Web site (and brand) by as much as 13%. Maybe this thing called the "mobile Web" could be useful after all. The results come from Nielsen. It says that mobile Internet extends the audience reach of many leading Internet sites by an average of 13% over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater. Nielsen's data shows that for many Internet publishers, mobile Internet increases the overall size of their audience. This makes perfect sense. Half of the bookmarks in my mobile phones are for sites that I never visit on my regular PC. I am helping boost the overall traffic to those sites from my mobile phone alone. According to Nielsen, 87 million U.S. mobile users subscribe to mobile Internet services, and more than one in 10 mobile subscribers (13.7%) actively uses mobile Internet each month. « Is This A Trade Show Or A Rock Show? | Main | Just Another Earthshaking Revolution » |
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