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When Is A Data Warehouse Not A Data Warehouse?
I first wrote about Dataupia last July. That post was headlined "The Promise Of Data Warehousing Made Easy" based on the company's assertion that customers could use its system to deploy a multiterabyte data warehouse in less than an hour. One of the reasons that's theoretically so easy is that Dataupia loads data from existing databases -- DB2, Oracle, SQL Server -- to create a virtual data store, against which customers can run analysis and generate reports. Dataupia calls it "omniversal transparency." Since I last wrote about the company, Dataupia has been adding new capabilities to Satori Server -- including data visualization through a partnership with Tableau Software -- and named a few new customers. In November, Dataupia closed $16 million in Series B funding. I met with Dataupia CTO John O'Brien recently in InformationWeek's San Francisco office. You can check out the interview below.
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