Despite evidence pretty much proving its falsehood, this is one rumor that Just. Refuses. To. Die. Depending on which tech blog you choose to believe, the GPhone does exist or doesn't exist. No one seems to be listening to what Google has to say on the matter.

As Gizmodo writes, the rumors seems to stem from an inaccurately reported quote at a recent press conference attended by Googlers Larry Page, Sergey Brin, and Eric Schmidt. A reporter for The Hollywood Reporter said, "The trio of Google execs also used the opportunity to talk about the inroads the company is making with its own branded mobile phone as a replacement for the iPhone."

This was taken to mean that Google is, in fact, working on a GPhone.

Remember, at Google's recent I/O conference, the head of the Android program got up in front of a room full of developers and publicly stated that Google is not building its own hardware? Does anyone not remember this? What more do you want Google to say on the subject?

Michael Arrington's TechCrunch simply doesn't believe Google. It is citing sources that firmly believe that a company called Ammunition Design Group is designing what will be a Google-branded GPhone. Ammunition Design Group apparently also designed some phones for a few companies you may have heard of, such as Dell, HP, and Palm.

Personally, until they give me a really good reason not to, I am going to believe what the Google executives say. Google has no reason to get into the hardware business. If it were truly interested in building and selling its own line of cell phones, it would not have created the Open Handset Alliance, which includes hardware manufacturers such as HTC.