Topics: Mobile

ZipClip Makes It Easy To Bring Web Content To Phones

Posted by Marin Perez, Jul 23, 2008 06:56 PM

Transferring content to your mobile phone can be a pain sometimes, but a new application is hoping to change that. ZipClip is a handy little free app that can get content from the Web to your phone.

The application comes from Berggi, and CEO Babur Ozden walked me through a demonstration the other day. Users download the application to their mobile phones, and then install a plug-in for their Web browser. From there, when you see content you'd like on your phone, you simply right click and hit the "Sent to phone" option.

The content -- audio, text, videos of multiple formats -- will then be transferred over to a ZipClip in-box on your phone. From what I saw, the service was quick and easy. Ozden was able to send YouTube videos, Facebook photos, and text from a CNN story to a phone with a few clicks. The video was shrunk down by ZipClip to transfer faster, and there was even a ringtone-maker option to strip the audio from Web videos.

Overall, it seems pretty quick and easy to send almost any content from the Web to your mobile phone, and that ease may create some problems. I'm sure the carriers won't be happy with this free way to rip off content. Additionally, ZipClip will be relying on its users to self-police themselves when it comes to copyrighted content. I doubt that will happen, as the company's main target, 13 to 26-year-olds, are quite comfortable with ripping off digital content.

The service is available on Java, Symbian, and BlackBerry devices on AT&T or Sprint's networks; Verizon Wireless and T-Mobile subscribers are out of luck. The service doesn't work with the iPhone currently, but the company said it's working on a native application for Apple's handset.

Because the application is free, Ozden said it will pursue multiple options for revenue. The company will be charging users to have more space in their in-boxes, will be finding partners to sell premium mobile content, and advertising will eventually be implemented once there's a large enough user base.

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