Apparently there's some bad blood between Toronto-based Asigra and Robobak, based in Atlanta, as Asigra has filed suit against Robobak claiming that Robobak maliciously made false statements about Asigra and its products. While I'll stipulate that the releases did tweak Asigra's nose, I'm disappointed to see our Canadian cousins adopting the lawsuit.On the other hand, as a real American I'm more than happy to stand up in the lunchroom and yell "Food Fight" when vendors start throwing Jello at each other.

Not only do both vendors directly compete, making backup software that deduplicates data at the source server similar to Symantec's NetBackup PureDisk and EMC's Avamar, but Ron Roberts, Robobak's CEO, was an Asigra distributor before Robobak.

The first release, which you can see here, announced a "So Long, Asigra" discount program and opened with "What's that, Asigra customers? Fed up with service requests that take weeks to fulfill? Blindsided by double-digit price increases for existing products that hit you from out of the blue? Looking for another way to protect your corporate-critical data that won't leave you seething in anger?"

The second, here, implies an Asigra exec recommended Robobak to a customer, which to Asigra was the last straw.

PR folks from both gave me the expected "No Comment."

Well, the food fight will be fun. I wonder who has to clean up after?