Shortly after our post, Best Western Hotel Chain Pwned, which is based on the story that appeared here, Best Western e-mailed us a response that raises more questions than it answers. That statement, which is available here, refutes some of the claims surrounding its breach, but certainly not all. Here's a deconstruction:

Best Western Responds to Sunday Herald Story Claiming Security Breach Hotel Chain Asserts No Evidence to Support Sensational Claims

The story printed in the Sunday, Aug. 24, 2008, Glasgow Sunday Herald claiming a security breach of Best Western guest information is grossly unsubstantiated. Claims reported about our Central Reservations customer records are not accurate. We at Best Western take the confidentiality of our customers' personal information very seriously. The Sunday Herald reporter brought to our attention the possible compromise of a select portion of data at a single hotel; we investigated immediately and provided commentary. Best Western would have welcomed the opportunity to fact-check the story, which would have resulted in more accurate and credible reporting on the part of the newspaper. We have found no evidence to support the sensational claims ultimately made by the reporter and newspaper.

Here's something interesting regarding the nature of the compromise:

Most importantly, whereas the reporter asserted the recent compromise of data for past guests from as far back as 2007, Best Western purges all online reservations promptly upon guest departure.

Best Western is committed to safeguarding the confidential information of our guests. We comply with the Payment Card Industry (PCI) Data Security Standards (DSS). To maintain that compliance, Best Western maintains a secure network protected by firewalls and governed by a strong information security policy. We collect credit card information only when it is necessary to process a guest's reservation; we restrict access to that information to only those requiring access and through the use of unique and individual, password-protected points of entry; we encrypt credit card information in our systems and databases and in any electronic transmission over public networks; and again, we delete credit card information and all other personal information upon guest departure. We regularly test our systems and processes in an effort to protect customer information, and employ the services of industry-leading third-party firms to evaluate our safeguards.

PCI requires the periodic evaluation, testing, and re-certification of compliance. To that end, our most recent internal review was conducted in August 2008, as was our most recent external test and review. Both evaluations showed Best Western to be compliant with PCI DSS.

The next kicker has to do with Best Westerns PCI DSS claims. It's excellent that they're PCI DSS certified. Again, this points to good policy. But PCI DSS compliance does not mean secure. Compliance and security are two different things, and the status to both can change in a second.

The statement concludes:

Best Western would like to assure our customers, member hotels, and business partners that we have no evidence to suggest that there is need for widespread concern. As a precautionary measure, now and always, we advise guests to review their credit card statements closely, and we will of course continue to comply with PCI standards going forward. Customer inquiries should be directed to our U.S. customer service team at 800-528-1238.

I was happy to learn that there is no need for "widespread" concern.

I've e-mailed a couple of questions to Best Western, including their statement that this involves only a single hotel, and whether or not that hotel's network is connected to the rest of the chain, and how long the alleged Trojan may have been in place.

Still waiting for a response.

There are a number of takeaways from all of this. First, If you're learning that your systems may have been compromised from a reporter: you have big problems. Last time I covered a story like that was a few years ago, regarding this character. Second, don't start talking to the media about what may have transpired until you know, exactly, what has transpired. Third, let everyone know that you called the authorities -- there's absolutely no mention that this is now under criminal investigation. And the statement certainly didn't mention any outreach to potentially affected customers: it was nothing but corporate CYA.

UPDATE:
Best Western has posted the following notice on its U.K. Web site, www.bestwestern.co.uk :

Best Western Security Breach

Best Western were notified of a security breach to its data systems on Friday afternoon and responded by closing this breach immediately. We are carrying out further investigations to ensure that all relevant procedural standards are met, and that the interests of our guests are protected. We do not believe the security breach has impacted GB customers but further investigations continue. We would like to offer reassurance to customers that all measures are taken to protect customer information and that Best Western takes any attack on this very seriously.