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The bMighty Manifesto: Small Is The New Large


Posted by Fredric Paul, Sep 3, 2008 04:28 PM

To celebrate its first anniversary, TechWeb's bMighty.com has published an actual manifesto. The message? Technology has radically shifted the competitive landscape, handing new advantages to smaller, more nimble organizations rather than large enterprises.

Short of hanging out in smoky cafes and preaching inchoate rebellion against the powers that be, a Manifesto is about as radical chic as you can get. That's why I was so thrilled to write The bMighty Manifesto: Small Is The New Large.

Even better, the revolution is real and profound. The basic idea is simple:

Not so long ago, small and midsize companies were typically stuck overpaying for scaled-down -- often dumbed-down -- versions of enterprise technology that had been adapted for the "SMB market." Only big, rich enterprises could afford the best technology.

But the times the are a-changing. Today, key tech trends like Cloud Computing, The Consumerization of IT, Software as Service (SaaS), Web 2.0 and social networking, and others are handing the advantage not to the large, but to the swift, the mobile, the nimble, the flexible, and the innovative.

That's a historic sea change, which is why I wrote the bMighty Manifesto, and why bMighty.com is dedicated to helping growing companies take advantage of it.

Enterprise IT, meanwhile, had better get ahead of it.

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