Commentary

Marin Perez
 

Did You Know RIM Won An Oscar?

That's right, the maker of BlackBerry won an Academy Award in 1998 for a digital film bar-code reader. This was just one of the many facts I didn't know about Research In Motion, but an upcoming book is chock-full of so much BlackBerry goodness that it should satisfy the most ardent CrackBerry addict.

That's right, the maker of BlackBerry won an Academy Award in 1998 for a digital film bar-code reader. This was just one of the many facts I didn't know about Research In Motion, but an upcoming book is chock-full of so much BlackBerry goodness that it should satisfy the most ardent CrackBerry addict.Alastair Sweeny is working on a comprehensive history of the company behind the BlackBerry, and he's created a wiki to promote the upcoming book. From the sample chapter that's online right now, it looks like it will be an interesting read as it covers how the company formed, product design, funding, how the devices were used during Sept. 11, and even the genesis of the BlackBerry name. Here's a portion of the sample chapter:

Mike Lazaridis had a hunch his new baby needed a proper name, instead of calling it the RIM 950, RIM 960, RIM 970 ... and so on. In 1998 he contacted Lexicon Branding, the Sausalito, Calif., marketing firm that had crafted such brands as the Apple PowerBook laptop and Intel Pentium processor.

More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Lexicon President David Placek remembers being very impressed with the device. He told Mike that the 950 device deserved a name and personality of its own. "We wanted to give them a great name, which could really help them. At that time, they were going up against the pagers, and everybody had a pager ... You need to have a really distinctive name. And let the operating companies, like AT&T, let them have the more conservative and descriptive names. But I had a sense that this was going to be a really good product."[27]

"We looked at the form," says Placek, "and, with all the little buttons on there, began to create metaphors. We looked at the world of fruit because it does, from a distance, look like it could be some kind of fruit. Also, BlackBerry is a very friendly, approachable name. And it must have worked for RIM, because I keep seeing these things everywhere."

Feel free to read the rest of the chapter here, and travel back to a time when we didn't have our e-mail always at our fingertips. I'll be sure to get an advance copy of the book before its 2009 release, and hopefully will interview the author.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links