Commentary

Novatel's MiFi = Wi-Fi Wherever You Want It

There is a reason why Wi-Fi is called a wireless local area network technology. Users must be within range of the hotspot (typically less than 300 feet) in order to use it. The MiFi from Novatel packages a 3G radio in a small, compact device that will create a mobile Wi-Fi hotspot (almost) anywhere you need one.

There is a reason why Wi-Fi is called a wireless local area network technology. Users must be within range of the hotspot (typically less than 300 feet) in order to use it. The MiFi from Novatel packages a 3G radio in a small, compact device that will create a mobile Wi-Fi hotspot (almost) anywhere you need one.The idea here is not new. Junxion Box rolled out one of the first mobile hotspot products years ago, and Kyocera offers a similar device. That didn't stop Novatel from taking the idea a little bit further.

The MiFi is first and foremost a 3G wireless modem, and can use either EV-DO or UMTS/HSDPA 3G technology to connect to wireless network operators' high-speed networks. It snags the wireless signal from the carriers and then offers it to multiple other devices locally via Wi-Fi. Workers out in the field will be able to set up mobile hotspots and connect whatever devices they need to the Internet.


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Instead of the somewhat clunky boxes offered by Junxion and Kyocera, the MiFi is small and graceful. The MiFi will fit in your pocket, and has a rechargeable battery that provides for up to 4 hours of mobile Internet time. In order words, you can completely unplug and still have access to the Internet.

"With the pocket-sized MiFi device, Novatel Wireless has invented a new category of mobile broadband solutions, pushing the envelope in design and performance and ushering in the next era of the mobile broadband experience," said Peter Leparulo, chairman and CEO of Novatel Wireless in a prepared statement. "Our carrier partners will now be able to provide new wireless solutions and bundles for consumer and enterprise users. This will contribute to the continued growth of the addressable broadband market and create a unique opportunity for carriers to generate additional revenue per user through the deployment of innovative value-add applications and services."

Connectivity isn't the only thing being offered by the MiFi. According to Novatel, the MiFi will offer enterprises, SMB, and SOHO users a unique solution to secure, control, and manage wireless connections. Certain MiFi configurations support applications such as auto VPN, automatic syncing of e-mail and optional remote management capabilities for the enterprise IT manager. Consumers, on the other hand, can consolidate and personalize their mobile Internet services through a convenient landing page whether they are at home, in the car, or on the go.

The MiFi will be sold through wireless network operators who will provision and (probably) subsidize the price. Novatel says the MiFi will cost about $200 before subsidies. It will be necessary to have a data plan with a carrier (typically $60 per month) for the MiFi to work.


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