Commentary

iSuppli: BlackBerry Storm Innards Cost More Than The iPhone's

iSuppli sunk its teeth into the BlackBerry Storm to see what the sum of its parts is really worth. According to its analysis, the Storm costs RIM about $203 to make. Verizon Wireless is selling the Storm for $199 (after rebates). Apple's iPhone 3G costs about $174 to make and sells for $199/$299.

iSuppli sunk its teeth into the BlackBerry Storm to see what the sum of its parts is really worth. According to its analysis, the Storm costs RIM about $203 to make. Verizon Wireless is selling the Storm for $199 (after rebates). Apple's iPhone 3G costs about $174 to make and sells for $199/$299.iSuppli's analysis of device components is revealing in the most peeping-tom sort of way. Being able to see what the devices actually cost the manufacturers to build, and then compare them to the MSRP and actual selling price gives us a good idea of who's making what on their hardware.

The difference between $203 and $174 may not sound like a big deal, but multiply that by the millions of units sold and there's clearly a significant dollar value involved. The iPhone 3G 8-GB model is clearly a more profitable device to make than the Storm if you compare the cost to make it and its retail price.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Why does the Storm cost more? Remember that the iPhone 3G has many of the same components as the original iPhone. Apple was surely able to negotiate for better prices based on that, and, in fact, the 3G iPhone costs less to make than the original iPhone. The Storm is RIM's first-generation touch device. It also has a very expensive processor inside from Qualcomm that costs $35 per phone. The Storm is able to work on both CDMA and GSM/EDGE networks. Having both sets of radios inside certainly adds to its cost.

None of these dollar amounts includes the cost to develop, market, ship, and support the devices.

We also don't know under which terms Verizon has purchased the Storm from RIM, nor the terms under which AT&T has purchased the iPhone from Apple. Not knowing the whole story can only let us guess at who's really making more money. The fact remains, however, that the Storm costs more to make than the iPhone.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links