Commentary

MWC 2009: MOTO A NOSHO

While HTC, LG, Nokia, Samsung, and Sony Ericsson all took the time to announce exciting new phones at this year's Mobile World Congress, Motorola sat by the sidelines and didn't trot out any new handsets.

While HTC, LG, Nokia, Samsung, and Sony Ericsson all took the time to announce exciting new phones at this year's Mobile World Congress, Motorola sat by the sidelines and didn't trot out any new handsets.Motorola has a booth at Mobile World Congress this year, but it is perhaps the smallest booth I have ever seen Motorola use. Most of it was dedicated to Motorola's Wi-Fi and LTE networking equipment. I took a quick spin around, and while some of its most recently announced phones are on display, I didn't see any new handsets.

That's a stark departure from years past.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

I've been told by Motorola's press team that the company won't be using trade shows to introduce new products for the time being. This was evident at CES in January, and now MWC. Instead, Motorola would like to announce phones in between trade shows so they get more direct attention rather than be lost in the cavalcade of news generated at events such as this.

It's pretty clear that Motorola is hurting right now. For it to have such a reserved presence at one of the world's largest mobile-only trade shows demonstrates just how dire things are with Motorola. It is sending a loud message that it's got nothing going on at the moment.

Personally, I think Motorola should have done what Nokia, Sony Ericsson and others do: Make a huge splashy announcement about a new product nine months in advance.

This is Nokia's favorite tactic. Last year, Nokia announced the N96 at Mobile World Congress. The phone didn't start shipping until almost the end of the year. In November 2008, it announced the N97, which won't ship until the third quarter of 2009.

Likewise, Sony Ericsson announced the Xperia at MWC last year, and the phone didn't ship until nearly the end of the year. This year at MWC, it announced the Idou project, which won't become a reality until late in 2009.

By announcing products like this, Nokia and Sony Ericsson are at least showing the world that they are continuing to innovate.

If Motorola has anything at all in the pipes, it should have done something with them to let everyone know that the company still has a pulse.

Alas, it didn't.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links