Commentary

Google Improves Search Results

Google has tweaked its search technology in hopes of providing better search results. It now offers a refined list of associated searches and also provides lengthier snippets of each result to let you glean more information on the results page before clicking.

Google has tweaked its search technology in hopes of providing better search results. It now offers a refined list of associated searches and also provides lengthier snippets of each result to let you glean more information on the results page before clicking.Today Google made adjustments to its core search product. Together, they should provide end users with slightly improved search results.

The first change it is bringing is new ways to generate associated searches. Google's Ori Allon, Technical Lead, Search Quality Team, explains, "For example, if you search for [principles of physics], our algorithms understand that 'angular momentum,' 'special relativity,' 'big bang' and 'quantum mechanic' are related terms that could help you find what you need."


More Internet Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

I performed a few tests to see how this worked. The first search I conducted was for "tube amplifiers". The main results were mostly informational web sites on how vacuum tube amplifiers work. At the bottom of the page was the Searches Related to: Tube Amplifiers. It listed "vacuum tube amplifiers," "guitar tube amplifiers," and several other search terms that combined different variations of things associated with tube amplifiers.

I also performed a more detailed search for "iPhone developers organization". There were eight associated results, each of which offered alternatives to my initial search.

Google also says it will provide better results for longer queries. The more words you type into the search field, generally the more scattered your results are. Google hopes its improvements will refine results for longer searches.

Another improvement being offered by Google is longer snippets on the results page. Google's Ken Wilder, Snippets Team Engineer, explains, "When you do a search on Google, each result we give you starts with a dark blue title and is followed by a few lines of text (what we call a 'snippet'), which together give you an idea of what each page is about. To give more context, the snippet shows how the words of your query appear on the page by highlighting them in bold."

By providing more information in the snippet, users will better be able to determine what's on that search result and whether or not it might be useful. In the searches I performed above for "tube amplifiers", I can't say with certainty that the snippets were longer than they were yesterday. Most results has two lines of text underneath it.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links