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iPhone Generates 50% Of Mobile Web Traffic: Report

According to the latest report from AdMob, the iPhone has usurped 50% of the smartphone Web traffic in the U.S. RIM comes in second place.

According to the latest report from AdMob, the iPhone has usurped 50% of the smartphone Web traffic in the U.S. RIM comes in second place.AdMob issued a new report on its findings of mobile ad traffic over the last few months. Some interesting statistics have popped up.

Looking at actual phone models, the rankings are as follow:

  • iPhone - 49.5%
  • BlackBerry 8300 (Curve) - 9.1%
  • BlackBerry 8100 (Pearl) - 6.9%
  • Palm Centro - 6.0%
  • HTC G1 - 5.2%
  • Danger Sidekick II - 3.4%
  • BlackBerry 9530 (Storm) - 1.7%
  • Samsung BlackJack II - 1.6%
  • HTC Touch - 1.0%
  • Motorola Q9c - 0.8%
The iPhone outranks the closest competitor by a factor of five. Wow. Combined, RIM's three best models' share of U.S. Web traffic is just 17.7%

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The real success story here is the HTC G1. It has managed to capture over 5% of the market in just three months' time. It managed to grow its market share as RIM, Windows Mobile and Palm OS all declined in the rankings on a platform level.

What's also interesting is that the Curve and Pearl -- two older BlackBerry models -- completely outpace the new Storm in generating Web traffic. In my experience, the Storm has a far better browser than either the Pearl or the Curve. The number of Curves and Pearls in the market -- both of which have been for sale for years -- is clearly playing a role here.

In any event, Apple has the U.S. mobile browsing market pretty much conquered right now. Can Palm's Pre make a dent when it goes on sale later this year?


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