Today Apple added a lot of "new" features to the iPhone. Make no mistake, it is nice that the iPhone will have MMS, cut-and-paste, and stereo Bluetooth, but all Apple has done here is catch the iPhone up to where smartphones were two years ago. And there are still tons of features that have been left out.Let's take stock of what Apple has truly added to the iPhone:

• MMS
• Cut, copy, and paste
• Stereo Bluetooth
• Push notification
• Peer-to-peer pairing via Bluetooth (with other iPhones only!)
• Voice memos
• Spotlight search of the entire iPhone
• CalDAV for subscribing to calendars
• Landscape keyboard in all applications, not just the browser
• Subscriptions to the Apps Store

Those are the new features for the iPhone itself. Keep in mind, the 3G iPhone gets all of these; the first generation iPhone won't come with some, including stereo Bluetooth. These are all key features that have been missing from the iPhone since its inception. I am glad Apple saw fit to finally add them to the device. What bugs me is that these features have been on other smartphones for years. Years!

What's still missing? The two big features are video capture and tethering (Apple said it is up to the carriers). Apple also said nothing about improvements to existing iPhone features, such as the camera software, music player, contacts application, and other functions. There's also still no Flash support. These continue to be glaring omissions in light of the competition.

On the developer side of the equation, there's a little bit more to be excited about. Apple is putting a lot more power into the hands of developers, giving them access to iPhone hardware, giving them 1,000 new APIs to help write applications, granting them access to push notifications, and allowing them to add Google Maps to their applications. Apple also will allow developers to offer in-app purchases of more content, and additional downloads, such as more levels for games as the earlier levels are completed. These new-found powers will surely appease many a developer that felt limited by some of Apple's previous restrictions and/or omissions from the SDK.

The iPhone OS 3.0 SDK should be available to developers starting today, says Apple. iPhone OS 3.0 won't be available to the iPhone itself until sometime "this summer", which gives Apple nearly five months to get it complete.