Commentary

No Wonder Ericsson Wants Out: Sony Ericsson Issues Major Profit Warning

Sony Ericsson may have some exciting phones in its roster of devices, but that's apparently not enough to convince consumers to buy. Today, Sony Ericsson warned that it might, might, sell half as many phones this quarter as it did last quarter. With sales that bad, who can blame Ericsson for wanting to erase its name from Sony Ericsson.

Sony Ericsson may have some exciting phones in its roster of devices, but that's apparently not enough to convince consumers to buy. Today, Sony Ericsson warned that it might, might, sell half as many phones this quarter as it did last quarter. With sales that bad, who can blame Ericsson for wanting to erase its name from Sony Ericsson.To be fair, Sony Ericsson isn't alone here. With the world economy as it is, it's little wonder that Sony Ericsson is reporting weaker than expected sales. Mobile phone companies across the board are suffering, even the behemoth Nokia, which this week announced layoffs due to slackening demand for phones.

Palm is suffering, too, though for a somewhat different reason. Consumers are skipping on purchasing new Palm hardware because the Pre will be released in the coming months. Palm marks its seventh consecutive loss this quarter. Ouch.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Motorola hasn't coughed up numbers for the latest quarter yet, but if it follows the trends across the industry, they won't be pretty.

According to Reuters, Sony Ericsson will sell about 14 million phones in the January to March quarter. That's well below expectations, which predicted SE would sell between 15.5 and 21.8 million phones. The poor sales figures will be reflected in earnings. SE is expecting to announce a loss of between $460 and $525 million for the quarter.

Ericsson obviously saw this coming, which is why it has approached Sony about a buy-out. Without the funding to acquire Ericsson's 50% stake in the joint venture, Sony Ericsson's future is a bit cloudy at the moment.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links