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Google's Gain Is Yahoo's Pain

On Wednesday, comScore released preliminary figures for the U.S. search market for the month of March. Google's share climbed, while Yahoo's sunk.

The most staggering statistic in comScore's findings (reported by Reuters) is that there were 14.3 billion searches performed in March that originated from the U.S. That's nearly half a billion searches per day.

In total, U.S. search in March grew about 9% when compared to February, though it should be pointed out that February has three fewer days than March.

Of that 14.3 billion, Google owned 63.7%, an increase of 0.4% from the previous month. It also marks Google's widest margin of victory over its search rivals.

Yahoo lost 0.1% of the market, dropping from 20.6% in February to 20.5% in March. Microsoft gained 0.1%, rising from 8.2% in February to 8.3% in March. Ask owns 3.8% of the search market, and AOL's search rankings stand at 3.7%.

Google's commanding lead over its rivals is entering stranglehold territory. Is there any way for Yahoo (or Microsoft, Ask or AOL) to recover ground from Google?

comScore doesn't break down where the searches were performed, such as from the desktop or from mobile devices. It would be interesting to see how the percentages break down on a mobile basis. Would they be the same?

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