Commentary
AT&T Chief Foresees The Palm Pre In Its Future
AT&T CEO Randall Stephenson may have let the cat out of the bag a little bit early on this one. In speaking at the All Things Digital conference, he noted that the company will sell the Palm Pre once Sprint's exclusivity runs out.AT&T CEO Randall Stephenson may have let the cat out of the bag a little bit early on this one. In speaking at the All Things Digital conference, he noted that the company will sell the Palm Pre once Sprint's exclusivity runs out.Stephenson was on the hot seat today at the All Things Digital conference in California. He was taking shots about the company's 3G network capabilities, and did his best to defend AT&T's honor.
During his speech he loosed several nuggets of information that the mobile industry should find noteworthy.
More Mobility Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
Reports
- Mobility’s Next Challenge: 8 Steps to a Secure Environment
- Time to Move: How to Ensure 'Mobility' Translates to 'Agility'
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Effective IT Inventory and Asset Management: From Quagmire to Quick Fix
First and foremost, he said that AT&T will likely sell Palm's Pre smartphone at some point in the future. The Wall Street Journal reports, "Mr. Stephenson added he sees AT&T selling the Pre after the exclusive arrangement with Sprint expires." Whoa. Nice one, Stephenson.
The Palm Pre, which Sprint will begin selling on June 6, will first come in a CDMA configuration. When Palm first launched the Pre during CES earlier this year, it mentioned that the company was already working on a UMTS version of the Pre. A UMTS version would be compatible with AT&T's network. Stephenson merely confirmed what we've already suspected: The Pre will be available via more carriers than just Sprint.
What does that mean for Sprint? The company is (partly) banking its near-term growth and success on the performance of the Pre. It would have pushed Palm for as long an exclusivity deal as possible.
From Palm's perspective, it needs to sell as many devices as possible. The more carriers it has touting its devices, the better off it will be in the long run. So, what you think? Will Sprint have 60 days, 90 days, 180 days as the sole seller of the Pre in the U.S.? I have a hard time believing it will be longer than 90 days, which means it has just three months to sign as many customers as possible before losing them to AT&T and other carriers.
The other tidbit of information was reported by PCMag. According to it, Stephenson implied that variable pricing for mobile data is the future. PCMag writes, "Pricing models will change over time, depending on how much data customers use, he said. There's a 'variable cost' for wireless data, as opposed to fixed wired data, and that will be reflected in pricing."
In other words, a $20 or $30 monthly unlimited data plan may be a thing of the past.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More












