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Facebook Punks Google With OpenID Adoption

Facebook's decision to adopt OpenID has been greeted with a lot of fanfare because of the notion that this is somehow a boon to users of social networks.

Nonsense. OpenID is a pain in the neck for users.

But it's a great deal for Facebook, which, while it enjoys a 200 million-strong following, is always on the hunt for more friends. Opening up to OpenID gives Facebook access to one of the largest populations of social networkers outside of MySpace (whom it shuns) and Twitter (whom it covets) -- and that's Google.

By specifically naming Google, Facebook isn't even hiding its motivation for opening up to OpenID. In a blog posting announcing the move, Facebook developer Luke Shepard wrote:

Now, users can register for Facebook using their Gmail accounts. This is a quicker, more streamlined way for new users to register for the site, find their friends, and start exploring.

Shepard also wrote:

we've noticed that first-time users who register on the site with OpenID are more likely to become active Facebook users. They get up and running after registering even faster than before, find their friends easily, and quickly engage on the site.

Not everyone agrees -- Marshall Kirkpatrick writes that this is "big news" because Facebook is the first big network that "allows users to log in with OpenID credentials granted to them by other companies' websites." And this is true. But it doesn't change the fact that Facebook will be the one that benefits the most.

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