Commentary

WES 2009: RIM CEO Confirms Storm 2 Is On Deck

Speaking to analysts during RIM's Wireless Enterprise Symposium event in Orlando, Research In Motion co-CEO Jim Balsillie noted that the Storm was a great success, and that the company has already planned a touch-based follow up for consumers.

Speaking to analysts during RIM's Wireless Enterprise Symposium event in Orlando, Research In Motion co-CEO Jim Balsillie noted that the Storm was a great success, and that the company has already planned a touch-based follow up for consumers.I haven't seen hard sales figures of the BlackBerry Storm. The numbers bandied about suggest that more than a million of the devices have been sold. That may be true. However many Storms have seen sold, it's a success in the eyes of RIM co-CEO Jim Balsillie. Today he said of the Storm, "that product was a huge success in terms of sales and adoption."

I've been using a Storm for two months now. It is alternately fantastic and utterly maddening. It's been a whole lot better ever since I upgraded to firmware 4.7.0.141. Most end-users (the meek and not-tech-savvy) are probably rocking the original firmware that shipped with the device (4.7.0.76), which was just no good.


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Despite the bumpy start seen by the Storm, RIM isn't going to ignore the market. Balsillie noted, ""We see this very large and untapped consumer market. We have next-generation devices with that (touch technology) and the whole roadmap."

We know that the Storm ranked as the third-highest selling device in the U.S. during the first quarter. That's a pretty good indication that it's doing at least "OK". Will it be able to maintain that position as new competitors hit the market?


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