Commentary

Bob Evans
Senior VP, Global CIO  

iPhone Hammers Blackberry In Crossover Purchase Preference

Among smartphone users who don't currently have Blackberries, only 14% say they plan to buy a Blackberry as their next smartphone. But among smartphone users who don't currently have an iPhone, 38% say the iconic Apple smartphone is the one they're going to buy. Eh, cut-and-paste, schmut-and-paste!

Among smartphone users who don't currently have Blackberries, only 14% say they plan to buy a Blackberry as their next smartphone. But among smartphone users who don't currently have an iPhone, 38% say the iconic Apple smartphone is the one they're going to buy. Eh, cut-and-paste, schmut-and-paste!A broad but not terribly scientific online survey by Crowd Science shows "tremendous brand-loyalty to the iPhone, even among its non-users and especially among its users, Crowd Science said. Nearly all (97%) iPhone users would recommend the iPhone to someone else, and a large majority of iPhone users (82%) would purchase it again," according to an article on SeekingAlpha.com.

The CEO of Crowd Science said that the results show " the great challenges Blackberry faces in stemming the iPhone stampede," but the survey was done across a huge sample and should NOT be interpreted by CIOs as a rigorous and definitive view of corporate adoption and satisfaction with either the Blackberry or the iPhone.


More Global CIO Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Nevertheless, the findings from Crowd Science do reflect the stunning uptake, interest in, and devotion to the iPhone, and there's no question there'll be some spillover of that sentiment into the corporate market. The findings in the article are worth looking at, but only through the lens of a very broad and unfiltered view of consumer sentiment versus corporate adoption.

Here's how Crowd Science describes how it conducted the survey - keep this in mind as you check out the findings:

"About the survey: This study was conducted across the Crowd Science open research network, a group of websites from a wide range of topic areas serving over 20 million unique visitors profiled by Crowd Science's audience measurement technology. Through random probability sampling, respondents aged 14 years and older were invited to participate. Those accepting the invitation comprised the final sample of study participants. Data collection was conducted from May 19 to June 8, 2009."


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links