Commentary

AT&T Memo To The Troops: iPhone 3GS Best Seller Ever!

According to a recently leaked internal AT&T memo, June 19, termed "iLaunch day 2009," was AT&T's best sales day ever. That's funny. Wasn't the iPhone 3GS launched on the same day? Oooooooh.....

According to a recently leaked internal AT&T memo, June 19, termed "iLaunch day 2009," was AT&T's best sales day ever. That's funny. Wasn't the iPhone 3GS launched on the same day? Oooooooh.....Turns out Apple wasn't kidding when it said it sold over one million iPhone 3GS units on the weekend starting June 19. AT&T had said it had pre-sold hundreds of thousands of the new iPhones from Apple. Now, AT&T is congratulating its team for all the records that were smashed on June 19.

Here's the whole memo:

iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Here's a look at some of the milestones we achieved:

  • Best-ever sales day in our retail stores
  • Second-largest traffic day in our retail stores
  • Most transactions processed via our IT systems in a single day
  • Most upgrade eligibility checks in a single day
  • Largest order day in att.com history
  • Largest features sales day in att.com history

On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 -- all heavy-volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

My thoughts on this are pretty simple. In 2007, the first iPhone cost $500 and $600 for the 4GB and 8GB models, respectively. Even though the iPhone 3G cost half that much ($200 and $300 for 8GB and 16GB models), the first weekend of sales saw massive activation delays. In fact, even though I was very close to the front of the line at my local Apple store, I waited for over 6 hours before walking out with a new phone, and even then it was still unactivated.

I think the botched activation process for the iPhone 3G launch slowed down the number of units sold the first day by a lot in 2008. It's little wonder, then, that things flowed a little bit smoother this year and AT&T's activation numbers improved.

Either way, if this is true, AT&T is surely proud of itself.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links