Commentary

Michael Hickins
 

Did Google Push The Panic Button?

I didn't agree with everything David Pogue wrote in his glowing review of Bing last week, but I did agree that Google would try to duplicate or surpass any improvements Microsoft would bring to search.

I didn't agree with everything David Pogue wrote in his glowing review of Bing last week, but I did agree that Google would try to duplicate or surpass any improvements Microsoft would bring to search.According to Pogue, the two will keep playing a game of "can you top this?"

Bing will keep getting better -- but so, inevitably, will Google. If Google doesn't eventually respond by making its own results more manageable in Bingish ways, I'll eat my hat.

More Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

What neither of us realized is that Google would overreact to this extent. (And no, I'm not talking about Chrome.) Google today announced a new feature to its map search that looks wonderful on the surface:

Knowing the geographical location of a place is only part of the story. It's often just as valuable to get a sense of what the place is like, and there's no better way to do that than by looking at images of some of its most important sights.

The new feature shows pictures overlaid on maps, ostensibly so that people will know they've found the Eiffel Tower when they stumble upon it thanks to Google's map of Paris. Google specifically highlighted Paris in its blog, so like a good little doggy, I searched for "Paris, France" to test the feature.

The problem for Google, though, is that I happen to have lived in Paris for seven years and speak French fluently, and I know un tas de merde when I see one. Mixed in with obligatory snapshots of the Eiffel Tower and the Moulin Rouge, for instance, is a photo of the "echafaudage." Believe me, it's not worth the trip to see "scaffolding," unless you're an architect I suppose. Not exactly my definition of "its most important sights."

To achieve this effect, Google simply mashed up user-generated photos with its map, resulting in a mish-mash of semi-effective information. There's definitely a place for user generated content, but crowd-sourcing information should be a conscious decision, not something that's foisted upon users in the guise of reliable information. People who use Google maps aren't looking for views from apartments they'll never see or points of interest to people completely unlike themselves.

Beyond its flaws, the inherent messiness of the feature, which seems even more rushed to market than usual, reveals the extent to which Bing has Google worried. If, as Robert Cringley suggests, Bing is nothing more than Microsoft's way of goosing Google, it looks like it's mission accomplished.

Bing hasn't a hope of toppling Google as the premier search engine and Microsoft knows it... But thanks to Microsoft's deep pockets and fierce screwball reputation, Bing has already accomplished its main purpose: reminding Google executives who they're messing with.

Google has indeed been lobbing lots of grenades Microsoft's way these days, and as Anil Dash suggests, this might be a symptom of Google having lost its innocence.

Google's innocence is actually as mythical as that of the American past, and just as irrelevant today. Google's strength has been its ability to deliver online services that people need but couldn't get. But if this new search feature is any indication, in paying too much mind to Microsoft, Google has lost its way.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links