Today in New York, T-Mobile and HTC re-announced the myTouch 3G to tech journalists. A big part of the presentation was about how the myTouch can be personalized and made to fit the user's lifestyle and needs.The myTouch 3G, made by HTC but branded by Google, is the latest Android handset to hit T-Mobile. It can be preordered from T-Mobile's web site starting today for $200. According to T-Mobile, deliveries will start on or about August 5. If you aren't yet a T-Mobile customer, however, be prepared to wait a bit longer, as only existing T-Mobile customers can preorder the myTouch.

Starting with the hardware, T-Mobile and HTC are offering a host of shells and colors for the myTouch. There are going to be five customized exterior panels for the phone with designs ranging from a skull, to golf balls, to flowers and other colorful designs. HTC is also bringing out some nicely designed chargers for both the home and car.

That's all pretty boring compared to the new software that is going to be on the device, though. It will come with what T-Mobile is calling the T-Mobile App Pack, which will bundle a lot of different wants for T-Mobile customers to interact with their account and device.

T-Mobile also talked up the Sherpa application, which will learn user behavior and then present information that is customized to each user. This software comes from Geodelic.

"The amazing thing about Sherpa is that it learns your favorite types of locations and preferences over time and the more you use it, the better it knows you," said Saj Sahay, director of product innovation, T-Mobile USA. "myTouch is all about putting you at the center of the device experience and Sherpa is a shining example of this true, powerful personalization."

What's a shame is that the myTouch is no HTC Hero. The Hero, first announced several weeks ago, has a new HTC-developed user interface called Sense UI. Sense UI is perhaps the biggest leap forward for the Android platform. The myTouch cannot take advantage of that user interface and will run the basic version of Android 1.5.

So far, the biggest message being sent by T-Mobile today is: "Buy more stuff from us." The number of accessories and add-ons for the myTouch at launch might actually rival that for the iPhone. (Okay, not quite, but sheesh.)

T-Mobile is also taking a cue from Sprint, and will be offering some in-store training on devices with a retail expert.

In one more customer-friendly move, T-Mobile also said that it is going to offer a two-year warranty period for the myTouch. Most of today's phones have a manufacturer warranty of one year or less. T-Mobile and HTC will allow customers to exchange broken or otherwise non-functional myTouch 3Gs for the entire period of the contract, which can last up to two years.

In all, some interesting tidbits, but nothing earth-shattering.