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HTC Sells 1 Million Magic Android Phones

Speaking recently at an event in Taiwan, HTC CEO Peter Chou noted that the company's Magic/myTouch 3G has surpassed the million-units-sold mark since its launch in April. Chou also noted that the company plans to focus on mid-range smartphones moving forward.

The HTC Magic was first announced in February of this year, and went on sale in overseas markets in April. HTC CEO Peter Chou's remarks were made in Taiwan, where the Magic is just being launched by network operator Chunghwa Telecom. The device, branded the myTouch 3G by T-Mobile USA, only recently went on sale in the U.S.

HTC and T-Mobile USA have not indicated that one million units of the myTouch 3G have been sold in the U.S. This is a global figure, but an important milestone nonetheless. The HTC G1 surpassed one million units sold a while ago. Between the two Android devices, there are at least two million people out there using Android-powered handsets. That's encouraging for a platform that has only been available in the market for nine months. The Palm Pre, which has been on the market for two months now, has not reached this milestone. If it had, Sprint and Palm would certainly be crowing about it. Will it get there?

What's really interesting is that Chou indicated that HTC wants 50 to 60% of it smartphone shipments to be represented by what it calls mid-range smartphones. Mid-range, at least to HTC, amounts to phones that cost about $300. It is not clear if that is the price point before or after network operator subsidies.

Most of its smartphones sell for $100 to $350 in the U.S. -- after subsidies.

However you look at it, 2009 has been a good year for HTC so far. It has launched a series of successful smartphones that run both Windows Mobile and Android.

Let's hope HTC's hot streak continues.

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