Commentary

Palm's New Smartphones Discounted To Oblivion?

The Palm Pre has been on sale at Sprint for about six months now. Its little brother, the Pixi, just hit store shelves this past weekend. Both can (already) be had for a song and a dance.

The Palm Pre has been on sale at Sprint for about six months now. Its little brother, the Pixi, just hit store shelves this past weekend. Both can (already) be had for a song and a dance.Right now, Sprint.com is selling the Palm Pre for $150. That's $50 less than when it originally went on sale back in June. The Pixi is being sold on Sprint.com for $100. That's the brand new price. Problem is, you're over-paying if you buy directly from Sprint.

The Pre is available on Wal-mart.com for $99 and the Pixi is discounted to a mere $25 by Walmart.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

Amazon has cut prices even deeper. There, the Pre will run you $80 and the Pixi $25.

All of these prices require service contracts with Sprint.

With the holiday shopping season knocking on the door, it makes sense that some items are discounted from their regular price, but in Palm's case, I think it is setting a bad precedent.

Granted, discount retailers have existed on the Web for some time. Sites such as Wirefly.com and LetsTalk.com offer low-cost or free handsets from nearly all the carriers in the U.S. The problem is that it is creating a false sense of what things cost. The list price of the Palm Pre is $550 and the list price of the Pixi is $400. This is what you would pay if you bought one off the shelf with no contract with Sprint.

I think it's unfair to manufacturers to create the notion that smartphones should cost less than $100. These devices cost money to design, engineer, manufacture and ship to the U.S. There's no way that Palm has even come close to recouping the development costs of the Pre and, more importantly, its new webOS smartphone platform.

I recently argued that the $99 is too cheap, and I'd apply the same arguments on Palm's behalf. A $25 price point for the Pixi certainly is attractive, but it also cheapens the idea of what that device is and what it does. People think the $25 phones are low-end, incapable handsets. That's not true in the Pixi's case. It's sending the wrong message.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links