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T-Mobile Adding Own Channel To Android Market

Today T-Mobile CTO Cole Brodman shared a number of data points regarding T-Mobile's Android customers. T-Mobile apparently has high hopes for Android adoption, as it is planning to roll out its very own T-Mobile Channel in the Android Market. It will also make carrier billing a reality later this year.

One of the weaknesses of the Android Market is its current inability to support carrier billing. This means that if customers want to purchase and download certain applications, they have to whip out their credit card. That's not so much fun and likely prevents squeamish people from going through with the purchase.

Carrier billing will help customers and developers alike because it will allow consumers to purchase an app and have the charge show up on their T-mobile billing statement at the end of the month. No credit card via the phone required. This lowers the barrier for buying.

Perhaps what is more interesting is that T-Mobile is going to add its own "channel" to the Android Market. Similar to the Apps Pack that T-Mobile already recommends to Android users, the T-Mobile Channel will feature a number of applications and services that T-Mobile believes it will be beneficial for Android users to download. Nifty.

T-Mobile shared some interesting information from its current myTouch 3G users that is worth passing along.

• About half myTouch users visit the Android Market at least once per day.
• 80% of myTouch users browse the web at least once per day, and 2/3 say several times per day.
• Nearly half of myTouch users say they have "completely customized" their myTouch.
• More than 40% of myTouch users access social networking sites multiple times per day.

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