Commentary
YouTube Direct Forgets Payments
YouTube on Tuesday introduced YouTube Direct, a Web platform designed to help media organizations solicit, screen and rebroadcast video clips submitted by citizen journalists.YouTube on Tuesday introduced YouTube Direct, a Web platform designed to help media organizations solicit, screen and rebroadcast video clips submitted by citizen journalists."Citizen," in Google-speak, means "unpaid."
Video makers can now sport the honorific "citizen," just like writers and musicians, other professions that are often expected to work for nothing.
More Internet Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Reports
- How Google+, Facebook Impact Corporate Strategy: Social Media and IT at a Crossroads
- HTML5: Poised to Give “Rich” Rivals a Run for Their Money
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Five Jobs You Can Do Better with Intelligent Decision Automation
It's "user-generated content," after all. These "citizens" are like little dynamos, just generating and generating. They're the cold fusion of the Internet, providing free energy and labor, in violation of the laws of physics.
Now I understand and appreciate the democratizing benefits of the Internet, but I have to wonder where this ends. Citizen doctors, who provide free medical advice or radiological consulting from India and China? Flash mobs mobilized to sweep undesirables from the neighborhood? Citizen contestants, who submit 3D models or other digital work in the hope of "winning"?
Or will the only Internet-safe jobs in the future be accredited professions like doctors, lawyers, and accountants, the ones that maintain legal barriers to competition?
There will always be people willing to do for free what others seek to do for pay, but at some point, citizen journalists become exploited journalists.
Google's YouTube API Terms of Use and site Terms of Use prohibit media organizations from monetizing clips submitted through YouTube Direct without explicit permission.
But Google and YouTube, which put so much emphasis on content sharing, should think more carefully about revenue sharing.
YouTube Direct would have been a perfect opportunity to show some respect for reporters through the inclusion of a revenue-distribution mechanism. Submit your tornado video and get paid when a million people tune in to watch the farm animals you filmed in flight.
Doing so might be taken as a sign that Google believes user-generated has value.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
Download this whitepaper and find out how to easily manage web content by categorizing it into a discrete number of categories.
Learn More












