Bob Evans

Senior VP, Global CIO

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Global CIO: Hewlett-Packard CEO Hurd Shifts Strategy Toward Services

Six months ago, Hurd dubbed HP "the infrastructure company" but he now seems to be tilting toward services as HP's centerpiece.

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Accenture Drops Tiger Woods

Posted by Bob Evans on Dec 13, 2009 03:50 PM

Accenture has dropped Tiger Woods as a featured advertising icon for the company after a six-year sponsorship, the Wall Street Journal has just reported. Ironically, a recent column in the Journal focused on one of the key lines from Accenture's long-time and hugely successful partnership with Woods: "It's what you do next that counts."

Here's the link to that WSJ column about Woods and his now-severed relationship with Accenture, one of the world's leading IT consulting and integration companies. Accenture paired its own image with that of Woods, talking about the need to be aggressive ("be a Tiger"), achieving high performance, and per the column mentioned above, thinking ahead and getting out in front of the curve.



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