Your business is kinda gritty so it's not really possible for you to offer a fancy-schmancy iPhone app, right? Wrong!! A new iPhone app from the AAMCO car-care chain "lets our customers take that peace of mind with them wherever they go by putting our expert technicians right on their phones."It's a very cool idea with a very clunky name: the iGAAUGE (pronounced "i-gauge," i-guess) app troubleshoots problems, gives locations of gas stations, contacts roadside assistance, provides traffic updates, and lets car owners view maintenance schedules.

And while all of that is terrific for the car owner, AAMCO itself is getting in on the action by using the app to offer exclusive coupons and special deals to iGAAUGE users. The app also connects customers to the nearest AAMCO dealer, of which there are 900 in North America.

Again, if you think your business just couldn't possibly tap into the iPhone phenomenon, consider this simple and customer-centered comment from National AAMCO Dealers Association president Mike Ganjei in a company press release:

"AAMCO's commitment to our customers is about expert service, value, and the peace of mind that comes with having a car-care specialist to rely on. iGAAUGE lets our customers take that peace of mind wherever they go by putting our expert technicians right on their phones. We want our customers to be able to get information on the road and have the ability to connect to AAMCO when they need to. iGAAUGE delivers all that and more."

The company said that it is offering the app at no charge for a limited time, and that an Android version will be rolled out later this month. And you can check out a video demo of the iGAAUGE app here.

If your company doesn't have an iPhone app to extend your connection and relevance to your customers, you might want to ask yourself one question: why not?