Commentary

Verizon Calls iPhone A 'Digitally Clueless Beauty Queen'

With the court case safely behind them, Verizon Wireless continues to pull no punches in its anti-iPhone marketing campaign. The latest assault takes on the masculinity of the iPhone, and essentially says that it has none. Them's fightin' words, Verizon!

With the court case safely behind them, Verizon Wireless continues to pull no punches in its anti-iPhone marketing campaign. The latest assault takes on the masculinity of the iPhone, and essentially says that it has none. Them's fightin' words, Verizon!I can't say if this latest ad is a new high or a new low for Verizon Wireless. Either way, it's kind of funny. The text from the ad says:

Should a phone be pretty? Should it be a tiara-wearing digitally-clueless beauty pageant queen? Or should it be fast? Racehorse-duct-taped-to-a-Scud-missile fast? We say the latter. So we built the phone that does. Does rip through the Web like a circular saw through a ripe banana. Is it a precious porcelain figurine of a phone? No. It's not a princess. It's a robot. A phone that trades hair-do for can-do.

OK, um, ridiculous hyperboles aside, I think it's a little odd that Verizon and Motorola are making fun of the appearance of a device that they themselves have mimicked! Here's a string of new anti-AT&T and anti-iPhone commercials for your enjoyment.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links