Commentary
Verizon Calls iPhone A 'Digitally Clueless Beauty Queen'
With the court case safely behind them, Verizon Wireless continues to pull no punches in its anti-iPhone marketing campaign. The latest assault takes on the masculinity of the iPhone, and essentially says that it has none. Them's fightin' words, Verizon!With the court case safely behind them, Verizon Wireless continues to pull no punches in its anti-iPhone marketing campaign. The latest assault takes on the masculinity of the iPhone, and essentially says that it has none. Them's fightin' words, Verizon!I can't say if this latest ad is a new high or a new low for Verizon Wireless. Either way, it's kind of funny. The text from the ad says:
Should a phone be pretty? Should it be a tiara-wearing digitally-clueless beauty pageant queen? Or should it be fast? Racehorse-duct-taped-to-a-Scud-missile fast? We say the latter. So we built the phone that does. Does rip through the Web like a circular saw through a ripe banana. Is it a precious porcelain figurine of a phone? No. It's not a princess. It's a robot. A phone that trades hair-do for can-do.
OK, um, ridiculous hyperboles aside, I think it's a little odd that Verizon and Motorola are making fun of the appearance of a device that they themselves have mimicked! Here's a string of new anti-AT&T and anti-iPhone commercials for your enjoyment.
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