Commentary
Mobile Round-Up: Nielsen Stats
As we head into 2010, Nielsen decided to gather together a wide range of statistics regarding the media industry, including TV, mobile phones, social networking, Internet usage and more. Lets take a look at the stats pertinent to mobility.
As we head into 2010, Nielsen decided to gather together a wide range of statistics regarding the media industry, including TV, mobile phones, social networking, Internet usage and more. Lets take a look at the stats pertinent to mobility.Most of these aren't all that surprising, and we have seen them before. The real question is, what's going to change in 2010? What phones will reach the top of the leaderboard? Will today's social networks be tomorrow's social networks? Will new entrants take away from the established players? How will mobile and fixed Internet usage change? Will gaming make further inroads into the mobile landscape? Here's what Nielsen says about 2009.
Mobile Phones
- U.S. mobile phone users 13+: 223M
- Number of mobile Web users: 60.7M (up 33% from 2008)
- Percentage of mobile devices that are smartphones: 18% (up from 13% in 2008)
- Percentage of mobile device owners that streamed audio: 8%
- Percentage of mobile device owners that viewed video via their mobile phone: 7%
- Percentage of mobile devices soldin Q3 2009 that were smartphones: 25% (estimated 40% - 50 in 2010)
- Estimated smartphone user base: 150M
- Estimated mobile subscribers:300M+
- Estimated users of mobile web: 120M
- Estimated users watching mobile video: 90M
- Blackberry 8300 Curve - 17%
- Apple iPhone 3G - 15%
- Apple iPhone 3G - 12%
- Blackberry 9530 Storm - 6%
- Blackberry 8100 Pearl - 5%
- Google Search
- Yahoo Mail
- Gmail
- Weather Channel
- YouTube
- Fox Interactive
- Weather Channel
- Comedy Central
- CBS
- MySpace
More Mobility Insights
White Papers
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
Reports
- Mobility’s Next Challenge: 8 Steps to a Secure Environment
- Time to Move: How to Ensure 'Mobility' Translates to 'Agility'
Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Effective IT Inventory and Asset Management: From Quagmire to Quick Fix
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- New Visual and Wizard-Driven Paradigms for Exploring Data and Developing Analytic Workflows
Featured Resource
The Case for Outbound Content Management
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More












