Commentary

Dave Methvin
 

Windows Phone 7: Hail Mary

If the story at Ars Technica is to be believed, Microsoft really is starting with a clean slate with its Windows Phone 7 platform. That seems like a good idea, because the old slate wasn't tearing up the market. However, Microsoft's new platform seems like it's betting on a slate of proprietary technologies that haven't yet been proven in the mobile world.

If the story at Ars Technica is to be believed, Microsoft really is starting with a clean slate with its Windows Phone 7 platform. That seems like a good idea, because the old slate wasn't tearing up the market. However, Microsoft's new platform seems like it's betting on a slate of proprietary technologies that haven't yet been proven in the mobile world.The good news from these leaks is that Microsoft is thinking ahead about security issues. Windows Phone 7 uses a development environment where most applications will be built on managed code. The scary news is that it is "described as somewhere between Silverlight 3 and 4" and requires Visual Studio 2010, a development environment that has not yet shipped. So not only has this environment not yet been proven, it has not yet been finished.

If the leaked documents are right, developers are "expected to leverage Microsoft's growing stable of cloud services," which means they will rely on the newly-born Azure services which again haven't had much road testing time. I also wonder how much of that expectation is baked into the development environment. If the developer decides to use other web-based services instead of Azure, do things get significantly harder?


More Windows Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

If there is any disappointment in what's been revealed so far, it is that Microsoft seems to be ignoring standards and instead building its own proprietary world. I am a big supporter of web standards; much of what Silverlight does could be accomplished instead with existing standards like HTML5, AJAX, and JSON. That would have allowed developers to take advantage of their existing knowledge and even existing code -- but it requires a browser that supports standards. With all the other work to be done for Windows Mobile 7, will Mobile Internet Explorer be ignored in favor of the new proprietary native environment, snubbing web developers who prefer cross-platform standards? If so, it's a loss for both users and developers.

This additional information shows that Microsoft is planning an incredibly ambitious set of changes with Windows Phone 7. Perhaps this is a Hail Mary pass with a low chance of success, but it's actually encouraging that the company can still work up the courage to take major risks to recover a leadership position in the market. Microsoft will need to deliver a massive amount of technology to make it happen, then motivate developers to finish applications so that the product can launch this fall with more than just a promise of things to come.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links