I can't tell you how excited I am about the launch of Enterprise Efficiency, unique new community where CIOs and other business technology leaders and executive decision makers can share peer guidance, news and analysis, and best practices on the strategic uses of technology in the enterprise.Even though the site is a brand-new baby, we've already gathered an impressive collection of more than 20 bloggers, including CIOs, CEOs, analysts, consultants, journalists, and other leaders with a wide range of IT backgrounds and areas of expertise. Even more remarkable, in just its first few days of operation, Enterprise Efficiency has already attracted more than 150 comments!

So, what are all those smart folks writing about? It all comes down to the need to juggle the CIO's sometimes-conflicting roles as innovator and cost cutter. Some of the specific issues Enterprise Efficiency will be focusing on include:

• Cloud Computing: Myths, Realities & Metrics
• The Business Value of Tomorrow's Data Center
• The Mobile Enterprise: Devices, Apps & Services
• Corporate IT Politics: Making Them Dance in Your Favor
• The Secure Enterprise: Frameworks That Enable Agile Access
• Managing TCO While Driving Innovation
• Virtualization: The Mandatory Ingredient
• GRC (Governance, Risk Management, Compliance) in Practice
• Outsourcing: End-to-End Collaboration
• Automation: The Future of IT Management

Meaty stuff, to be sure. But we're also dipping our toes into the everyday technology topics that we all care about; the crazy, quirky, surprising technology developments that also influence our work in a variety of ways.

And we'll do it without the blind tech boosterism that colors so much of what you find on the Internet. While we love and appreciate the benefits of technology, Enterprise Efficiency is all about calling bluffs, seeing through the hype, popping bubbles, and challenging the conventional "wisdom" that so often is just the opposite. After all, if you want to use business technology and services to create competitive advantage your company, you can't just follow the herd.

Of course, no matter how thought provoking, the blogs are just the beginning at Enterprise Efficiency. The real heart of the site is our message boards, which use custom technology and cutting-edge design to make it easy and enticing for even first-time visitors to join in ongoing conversations about the topics raised in the blog posts. That's why we've arleady seen such a deluge of comments from a smart, connected, and experienced group of site participants.

And that's not all. Enterprise Efficiency's user-generated content will be reinforced with a regular calendar of deep-dive analyst reports written in conjunction with InformationWeek Analytics, plus a series of informative Webcasts, video reports, and more.

Please take a moment to check out the Enterprise Efficiency blogs and boards, and register to join the conversation.

Highlights of the Enterprise Efficiency blogging roster include the luminaries listed below, with more joining up all the time:

• Matthew McKenzie, Senior Editor/Community Editor of Enterprise Efficiency
• Patty Brown, founder and chief strategist at The Content Strategy Group, former executive editor of Optimize Magazine with experience at Bearing Point
• Rex Baldazo, IT professional and former technology journalist at CNET, ETL expert
• Keith Ferrell, security blogger and lecturer, former editor of Omni magazine
• Chris Lindquist, online editorial director for a nonprofit consulting organization, former senior technology journalist for CIO magazine, CNET.com, and others
• Ivan Schneider, MBA, journalist specializing in financial technology
• Paul Bonner, IT professional at a major utility, and formerly senior technology journalist at PC Week and PC/Computing
• Steve Hilton, head of Enterprise/SMB research for Analysis Mason
• Leigh McMullen, VP at IT consultants Sogeti USA
• James Shepard, CEO of Vertrazzo LLC and a former software executive
• Rusty Weston, former editor in chief of InformationWeek.com and InformationWeek Research

Fredric Paul is editor in chief / community activist of Enterprise Efficiency.

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor