A bit over two years ago, we realized we were underutilizing one of the best resources available to us -- the InformationWeek audience.We figured this out after doing a poll to determine which sources of information you seek out and trust most. That poll told us what we already knew. You want to hear from vendors and analysts and the press, but the ones you really trust are your peers. The ones you seek out are the ones who each day face down the same problems that you face.

The irony of doing a poll - to you and your peers--to learn that you want most hear from your peers wasn't lost on us. We set out to expand InformationWeek's research schedule from about a dozen or so projects to year to what will be close to 100 this year. Along with this research effort, we've cultivated a crew of IT professionals --again your peers--to provide the analysis for our research.

The two together form the basis for InformationWeek Analytics, which is now in its third year--and as of Monday is available as a paid subscription service. You can now get everything InformationWeek Analytics produces for $99 per month for individuals, with additional discounts for multi-seat annual licenses.

We've long believed that subscriptions for this sort of service are the right way to go. However, we also know that in order to keep you as happy paid subscribers, we'd need to have a constant flow of high quality content that truly helps you in your job. So this year we've turned the volume up substantially, adding over a dozen reports a month over half of which are based on unique research.

Here's what makes this service unique. We've spent years amassing what we believe is the largest database of IT professionals in North America. Because we have the ability to reach out to hundreds of thousands of your peers, we're able to accurately determine the overall attitude toward new trends and technologies.

Others can help you with Magic Quadrants, and market size analysis, we can tell you what your peers think. Want to know your peers plans for cloud computing? We can tell you. Curious about their virtualization plans, how they're adopting mobile applications, what they think about SaaS or how they're dealing with data center power and cooling issues? Just check our reports, it'll there and lot more to boot.

Our expert analysts have all done extensive work in the areas they write about. When we wanted to do a report on getting started with HIPAA, we turned to an IT professional who's worked for years at a major university medical center.

When it came to application performance management we looked to an integrator who's helped dozens of clients get their apps up to speed.

For data deduplication we turned to a professional with 20 years of experience in the financial industry. Encryption and DLP were covered by the principal of a top security consulting firm. I could go on, but you get the idea. These guys know their stuff because they've been knee deep in it for years.

Check it out the site. The deal is great, and the information really will help you run a better, smarter IT organization.