Online conferencing has been gradually moving from presenting two to three dimensional materials. VenueGen, a start up in that space, embellished its 3D service, so collaborators can now work with more data sources during their conferences.VenueGen enhanced its virtual meeting and training platform, so participants can share multiple content windows bi-directionally, and simultaneously. Also, participants now have unlimited space for spreading out content, according to the company. In addition, the vendor altered its underlying architecture, so content is distributed to attendees locally but can be controlled centrally. Pricing for the service starts at $90 per month.

Online collaboration tools have been gaining interest from small and medium businesses recently because these products can help companies streamline business processes and improve productivity. At the moment, the market for these tools is quite fragmented as vendors are entering from various market segments: video conferencing, Web conferencing, and Unified Communications (UC). In addition, suppliers have various business models with pricing plans based on subscriptions, sessions, and even offered for free.

VenueGen was founded by David Gardner, who has generated more than $60 million in venture capital while being on the ground floor with nine startups, including ProviderLink, Peopleclick, and Report2Web. His latest venture is targeting a highly competitive field, one that has garnered the attention of industry Titans, such as Cisco and Microsoft. VenueGen is banking on the richness of its collaboration experience to differentiate itself in this crowded space.