Commentary
Windows Phone Predicted To Overtake iOS By 2015
Nokia partnership will launch Microsoft's platform to second place in global smartphone market share, iSuppli forecasts.Windows Phone is currently a distant fourth in what looks like a four-horse race for smartphone platforms. Android has nearly half of the global market. The iPhone's iOS platform is at around 18% share. All other platforms together, including BlackBerry, Bada, and the remnants of webOS, make up about a third of the market, and Windows Phone is barely a blip on the radar. Not for the first time, research indicates that by 2015 Microsoft will move from being a young startup in the smartphone world to second place. Nokia gets much of the credit for this.
In April 2011, IDC made a similar prediction. This time, the analysts are from iSuppli. It predicts that iOS will fall slightly from 18% today to 16% in 2015. This will allow Windows Phone to move up to be equal--or just ahead--of iOS. The "other" category, though, will dive from 33% today to less than 9%.
More Mobility Insights
White Papers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Red Alert: Why Tablet Security Matters - by BlackBerry
Reports
More >>Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Server Virtualization Gets Relief From Tivoli Storage Manager for Virtual Environments
For platforms that are essentially dead, like Symbian and webOS, this is no big deal. The problem is, BlackBerry is in this category. That doesn't bode well for RIM at all. It has already been suggested that RIM give up on BlackBerry altogether and move to Android or Windows Phone, and iSuppli's forecast suggests sticking with its own platform makes little sense over the long term.
It makes you wonder whether Windows Phone could have made it on its own, without the Nokia partnership. Devices like the Lumia 710, 800, and 900 have all garnered good reviews, each with its own price point. Nokia also has great relationships with most international carriers and has committed to giving its relationships with North American carriers a boost.
While the announcement last year by Nokia to abandon its Symbian and Meego platforms and adopt Windows Phone was surprising to many, in hindsight the phone manufacturer had no choice. The former platform was dead already and the latter was a huge unknown with no ecosystem at all. Nokia could have gone with Android, of course, but its deal with Microsoft includes more than just a license. Marketing dollars, more input into how the OS evolves, and Nokia's name on Bing mobile mapping sites are just a few goodies that never would have come from adopting Android.
There has been a lot of hype about Windows Phone in recent weeks, and expect more out of Mobile World Congress in late February. There is little doubt its share will increase, but whether or not it rises to second place, well, I think it is too early to tell. Apple won't sit still for the next three years.
Related Reading
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |
|
|
T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting! |
Subscribe to RSSResource Links
This Week's Issue
Free Print Subscription
SubscribeCurrent Government Issue
- Going Mobile: As federal agencies embrace devices and apps to meet employee demand, the White House seeks one comprehensive mobile strategy.
- Smartphone Security: The National Security Agency is developing technologies to make commercial devices suitable for intelligence work.
- Read the Current Issue
Technology Whitepapers
- Mobile BI: Actionable Intelligence for the Agile Enterprise
- Creating the Enterprise-Class Tablet Environment - by Yankee Group
- How To Regain IT Control In An Increasingly Mobile World - by BlackBerry
- The BlackBerry PlayBook tablet's Good Bones - by BlackBerry
- Red Alert: Why Tablet Security Matters - by BlackBerry
Featured Resource
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts. Read More
Featured Reports
Featured Webcasts
- Maximize ROI with Database Consolidation onto Private Clouds
- Effective IT Inventory and Asset Management: From Quagmire to Quick Fix
- Outsourcing Security: What Every Potential Cloud Security Customer Should Know
- Server Virtualization Gets Relief From Tivoli Storage Manager for Virtual Environments
- Five Jobs You Can Do Better with Intelligent Decision Automation












