Twitter's latest round of changes takes design cues from Facebook and provides new ways to tout your profile and Tweets. Get up to speed.
1 of 11
If you're one of Twitter's 241 million active monthly users, you've probably grown accustomed to -- and maybe even fond of -- the microblogging service's endearing quirks, most notably its arbitrary 140-character limit for posts. Twitter also deserve kudos for transforming the humble hashtag into a social media superstar.
The "other social network" has always been distinctly different from Facebook, although the lines between the two have been fading as of late. Since its inception in 2006, Twitter has managed to grow steadily by taking a different approach to online interaction -- one that's devoted to short bursts of information that the service's creators compared to a bird's "tweet."
Twitter has evolved over the years, of course, adding new search, video, and photo tools and expanding its reach onto mobile platforms. But its appearance has remained distinctly Twitter-esque until this week, when the company announced a series of changes to its Web profiles that look strikingly similar to Facebook's motif. These upgrades include larger profile photos, big banner displays, and more ways to promote tweets you deem important. The following slideshow examines these changes in greater detail.
It's only fair to point out that Facebook has been copying Twitter as well. Nearly a year ago, for instance, it incorporated Twitter-style hashtags, and in late 2012 Facebook replaced its "subscribe" button on users' profile pages with the more Twitter-like "follow."
What's behind Twitter's new Web profile makeover? According to Jay York, a social media strategist with EMSI Public Relations and an internet marketing pro dating back to the ancient days of MySpace and LiveJournal, Twitter's new look is a smart response to Facebook's recent modifications to its ad campaign structure -- changes that may impact the marketing efforts of its business users.
"Countless small businesses and social media managers are scrambling to figure out how to continue to make Facebook work for them without paying extensively for ads," said York in response to an email query from InformationWeek.
Twitter's goal is to lure businesses looking for alternatives to paid ads, York added. "Mirroring the main draw of Facebook -- the profile design -- can allow [Twitter] to make a more image-centric platform and directly compete with Facebook's style of content presentation."
And while Twitter's 140-character limit remains intact, York doesn't see this self-imposed brevity as a hindrance to attracting business users. "Users will still only have 140 characters to express themselves, but these changes make profiles far better than they were previously."
Check out the Web profile changes and decide for yourself. Is Twitter's new look a smart move? Leave your opinion in the comments field.
Jeff Bertolucci is a technology journalist in Los Angeles who writes mostly for Kiplinger's Personal Finance, The Saturday Evening Post, and InformationWeek. View Full Bio
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.