Strategic CIO // Executive Insights & Innovation

Accenture Strategy Talks Digital Strategy & Digital Disruption

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At the IW Conference, Mark McDonald, managing director of Accenture Strategy, discusses the need for a new definition of "digital" that is no longer based on something you own.

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freespiritny25
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freespiritny25,
User Rank: Ninja
9/21/2014 | 10:12:52 AM
Re: Accenture Strategy Talks Digital Strategy & Digital Disruption
A new definition of digital, no longer a noun, but now an adjective. Enterprises may have a hard time embracing the new digital transformation. Will they have the tools to implement a digital business strategy?
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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