There's never enough money or manpower for innovative IT projects. The media keeps saying the solution is for CIOs to work more closely with business leaders and CMOs. But how, when you're barely staying afloat?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.