Blu-ray Player Prices On The Rise - InformationWeek
IoT
IoT
Business & Finance
News
3/13/2008
07:00 PM
50%
50%

Blu-ray Player Prices On The Rise

In February, the month Toshiba said it would no longer lead the charge for HD DVD, the average price jumped to $604.

HD DVD has been dead less than four weeks, yet it appears prices already have started to rise on DVD players supporting the surviving high-definition format Blu-ray.

The average price in January of the top 10 Blu-ray players on PriceGrabber.com, a comparison-shopping site, was $467. In February, the month Toshiba said it would no longer lead the charge for HD DVD, the average price jumped to $604.

Some of the increase was due to the introduction of expensive players with features that went above the norm, Darren Davis, VP of product marketing for PriceGrabber, said Thursday. Taking away that factor, however, still left an increase between $20 and $50 on most players in February.

Even though Blu-ray players no longer have to compete with cheaper HD DVD devices, manufacturers would be smart to keep prices low. "Consumers are not going to jump into the market yet," Davis said. "The demise of HD DVD, if anything, is going to delay Blu-ray adoption, given the increase in prices."

While raising prices could offer short-term gain for manufacturers by squeezing more money from early adopters, it would delay adoption among more price-sensitive mainstream consumers, Davis said.

A January survey by PriceGrabber found that consumers were turning up their noses over high-definition DVD players less because of confusion over the format war and more because of price. Fifty-six percent of the respondents said they would buy a Blu-ray disc player if there were a significant price drop. Only 19% said they were concerned about obsolescence in buying either an HD DVD or Blu-ray player.

Yet ending confusion over the format war was the main reason Time Warner's Warner Bros. studio threw its weight behind Blu-ray in January, marking the end for HD DVD. Warner Bros. accounts for 20% of the DVD market, and its defection prompted retailers, such as Wal-Mart, Best Buy, and online video rental company Netflix, to follow.

Toshiba officially ended the format battle Feb. 19, declaring it would no longer make or market HD DVD players and recorders. The company had sold 1 million players and recorders worldwide, including sales for drives for Microsoft's Xbox 360.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Annual IT Salary Report 
Base pay for IT professionals has remained flat this year with a median annual salary of $88,000 for staff and $112,000 for management. However, 58% of staff and 62% of managers who responded to our survey say they're satisfied with their compensation. Download this report to find out which positions earn the highest compensation.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll