In honor of the birthday of 19th century astronomer Percival Lowell, Google Inc. on Monday offered views of the planet Mars through a service developed in conjunction with NASA researchers.
In honor of the birthday of 19th Century astronomer Percival Lowell, Google Inc. on Monday offered views of the planet Mars through a service developed in conjunction with NASA researchers.
Called Google Mars, the service offers three different views of the Red Planet, an elevation map that shows color-coded peaks and valleys, a visible-imagery map that shows what a person would actually see from high above the planet, and an infrared-imagery map to show details a person's eyes would miss.
The service combines technology from Google Maps, the company's road-map service, with detailed scientific maps of Mars. NASA researchers Noel Gorelick and Michael Weiss-Malik joined Google in the project.
The new service was launched on the birthday of Lowell, a member of the distinguished Lowell family in Boston who studied Mars as a full-time career in the latter part of the 19th Century. Lowell's greatest contribution to astronomy, however, was in his search for "Planet X" beyond Neptune. His work led to the discovery of Pluto in 1930.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.